Tag : personalisation
How Thread keeps ahead of the personalisation trend Subscription
Men’s etailer Thread was founded in 2012, when personalisation in online fashion was just starting out. Co-founder and CEO Kieran O’Neill spoke at the Drapers Digital Festival about how the company stays ahead in an increasingly disruptive environment.
Nosto: ‘Personalisation is a must-have’Subscription
At the Drapers Digital Festival today, Max Wilkinson, ecommerce specialist at personalisation platform Nosto, explained how data can be used to deliver personal and relevant shopping experiences.
Thread eyes global markets with cash injectionSubscription
Menswear personal-styling website Thread.com will grow its artificial intelligence teams and brand awareness, and explore international expansion, after securing an additional $22m (£16.7m) in funding this week.
John Lewis launches private shopping experience Subscription
John Lewis is giving shoppers the opportunity to book out an entire store for private shopping, as part of three new services aimed at creating a more personalised experience for customers.
Mobile drives growth at Shop Direct Subscription
Etailer Shop Direct has announced its fifth consecutive year of record sales and underlying profits, as mobile sales soar to 69% of all online orders.
The second Drapers Personalisation Report, produced in association with Monetate, focuses on the next steps retailers and brands need to take to ensure they stay ahead of the competition.
Andy Berks of Asos, Tim Kalic of Pretty Green, Claudia Roggenkamp of Levi Strauss & Co, and Darren Spurling of Terry de Havilland talk about their personalisation strategies.
Learning from customers, finding the right time to engage and building a unified set of data are the key to successful personalisation, Farfetch’s chief product officer Ephraim Luft said at the Drapers Digital Festival.
Amazon launches weather-personalised shoppingSubscription
Amazon has launched a weather-based personalisation tool, which will tailor featured products according to browsers’ local weather conditions.
The industry is working towards a goal of predictive personalisation, said Jason Grunberg, vice-president of marketing at technology firm Sailthru.