Christmas Adverts 2018
Christmas 2018 ad campaigns: the Drapers verdictSubscription
From John Lewis’s Elton John extravaganza, to David Gandy and Holly Willoughby for Marks & Spencer – the Drapers team gives their verdict on the best Christmas ads of 2018, as well as those that left us feeling a little cold.
John Lewis Christmas ad crowned YouTube number oneVideoSubscription
John Lewis’s Christmas ad has been crowned the top festive advert of 2018, as the retailer’s seasonal, Elton John-inspired offer secured almost 12 million views on Youtube.
John Lewis launches ‘the boy and the piano’ Christmas adVideoSubscription
John Lewis has unveiled its hotly anticipated Christmas ad, featuring singer Elton John and telling the story of how one gift can change a life.
Multichannel 'must-haves' make an M&S ChristmasVideoSubscription
Marks & Spencer has launched a dedicated clothing and home Christmas campaign this year, separate from food, marketed around its Christmas “must-haves”.
Christmas gifts all year on TK MaxxVideoSubscription
TK Maxx’s Christmas advert this year offers the gift that keeps on giving.
Debenhams does a bit of ChristmasVideoSubscription
Debenhams has unveiled its seasonal ad offering encouraging festive generosity with the strap line: “Do a bit of you know you did good”.
Barbour brings The Snowman to lifeVideoSubscription
This year’s Barbour Christmas advert retells the beloved children’s story The Snowman, replacing the child’s dressing gown with a Barbour jacket.
Asda plans Christmas TV invasionVideoSubscription
Asda debuts its Christmas TV advert this evening, ahead of the launch of its festive marketing campaign.
Very's inspirational Christmas advertVideoSubscription
Very’s new Christmas ad sends emotions into orbit with the tale of Elsie, a young schoolgirl whose dream of being an astronaut is inspired by the gift of a toy astronaut helmet.