Tag : artificial intelligence
H&M hires Cambridge Analytica whistleblower Subscription
H&M has appointed former Cambridge Analytica data consultant Christopher Wylie as a consultancy research director.
N Brown's 3D avatars redefine the buying processSubscription
As the influence of artificial intelligence and machine learning is being felt across the retail industry, technology is becoming “essential” to the buying process, N Brown Group chief product and supply officer Ralph Tucker has said.
As artificial intelligence starts to replace human resource, Drapers examines how retailers are using the technology to leverage business opportunities
The secrets of Levi's digital transformationSubscription
Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss, tells Drapers about the heritage denim brand’s new virtual fitting room and keeping up with customers.
AI-driven app rewards shoppers for postsSubscription
An artificial intelligence-driven app that turns shoppers into paid influencers has been launched in London by the former CEO of south-east Asian shopping platform Zalora.
Zalando replaces 250 marketing jobs with AISubscription
Zalando has cut around 250 marketing and communications roles, replacing staff with algorithms and artificial intelligence (AI).
The 2018 digital game changersSubscription
Digital change and technological evolution have led much of the change in fashion retail in recent years, and 2018 will be no exception. Drapers explores the most important digital trends in fashion.
Asos launches chatbotSubscription
Asos has launched a chatbot virtual assistant in the run-up to the busy Christmas trading period.
Levi’s adopts artificial intelligenceSubscription
The heritage jeans brand is taking on the brace new tech world with Virtual Stylist.
Mobile drives growth at Shop Direct Subscription
Etailer Shop Direct has announced its fifth consecutive year of record sales and underlying profits, as mobile sales soar to 69% of all online orders.