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Tag : data

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  • Calvin klein

    Fashion’s new success metricsSubscription

    Features13 June 2018

    The retail market is evolving, so what metrics should retailers be measuring? A new WGSN report outlines today’s parameters of success.

  • levi digital fitting room

    The secrets of Levi's digital transformationSubscription

    Features1 June 2018

    Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss, tells Drapers about the heritage denim brand’s new virtual fitting room and keeping up with customers. 

  • Drapers and Big Data for Humans

    How to find a brand's most profitable customersSubscription

    Features26 February 2018

    Retailers’ most loyal and profitable customers can be hard to identify and get to know. With so many drowning in customer data, how can we make sense of it? 

  • Man using smartphone

    Third of customers falsify personal data onlineSubscription

    News8 February 2018

    More than a third of consumers (41%) provide false information when signing up for products and services online in order to limit the amount of information they share, new figures have found.

  • marks and spencer

    M&S invests in data to improve customer insightSubscription

    News6 February 2018

    Marks & Spencer has partnered with data science company Starcount to predict future customer buying behaviour, as part of the retailer’s five-year transformation plan.

  • true fit screenshot

    True Fit bags $55m in funding roundSubscription

    News15 January 2018

    Clothing and footwear data platform True Fit has secured $55m (£39.9m) in its latest funding round, which it will use to boost its artificial intelligence (AI) offering.

  • Sunny high street

    Black Friday footfall to linger over weekendSubscription

    News21 November 2017

    Footfall on the high street is to increase by a fifth on Black Friday and remain above average for the rest of the weekend, new research has found.

  • Lock data 2

    GDPR: are you ready for data D-Day?Subscription

    Features26 October 2017

    With seven months to go until the General Data Protection Regulation comes into effect, retailers are starting to make preparations for an information sea change

  • bullring vr experience

    Apply in-store intelligenceSubscription

    Features18 October 2017

    Technology is enabling highly personalised levels of customer tracking and marketing, which retailers can exploit in stores.

  • Asics regent st party 009

    How Asics gets shoppers to vote with their feetSubscription

    News13 October 2017

    Data, the right technical staff training and “word of mouth” recommendations have been key aspects to Asics’ success, chief executive EMEA Alistair Cameron told the Drapers Fashion Forum on 12 October.

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