Alison loehnis 10.17
Alison Loehnis sits atop the jewel in Yoox Net-a-Porter Group’s (YNAP) crown, leading the in-season division, which includes luxury digital powerhouses Net-a-Porter and Mr Porter, and the group’s publishing arm. She is responsible for 52% of YNAP’s consolidated net revenue and so played a key role in helping it hit half-year sales of €1bn (£896m) for the first time, in 2017.
In May Loehnis hired former Bergdorf Goodman senior vice-president and general merchandise manager Elizabeth von der Goltz as global buying director of Net-a-Porter. In October Leohnis oversaw the launch of Mr Porter’s first own brand, Mr P.
Net-a-Porter and Mr Porter continue to innovate. In April they introduced a “you try, we wait” delivery option and, in September, image and video push notifications were launched for app users, leading to an increase in customer engagement.
You might also like...
Lucy Yeomans exits Net-a-Porter
Net-a-Porter and Porter editor-in-chief and global content director Lucy Yeomans has announced that she will be stepping down.
Net-a-Porter adds new functions to app
Yoox Net-a-Porter Group (YNAP) has upgraded the Net-a-Porter iOS app as part of its mobile innovation programme.
Drapers Digital Awards 2019 shortlist revealed
We can now unveil the shortlist for the Drapers Digital Awards 2019, which recognise and celebrate the best in fashion ecommerce.
Tom Singh backs womenswear start-up
New Look founder Tom Singh has joined a group of high-profile investors to back womenswear start-up Dai in its first ever investment round.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.