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Drapers Top 100 2017 – 80. Jo Jenkins, chief executive, White Stuff

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Marks & Spencer clothing and beauty director Jo Jenkins makes her debut on the Top 100 this year following her appointment as chief executive of White Stuff, replacing Jeremy Seigal.

Jo Jenkins, White Stuff

Jo Jenkins, White Stuff

When she takes up the role in spring 2018, Jenkins will face some challenges. In August, White Stuff announced that its full-year underlying EBITDA fell 29% to £15m in the year to 29 April because of “increased investment”, which was followed by a redundancy round. However, sales rose 6.2% to £153.6m.

Meanwhile, Jenkins has turned into a key player in the M&S fashion team. Previously lingerie and beauty director, womenswear was added to her role in 2015 – and this was broadened out to cover all of clothing earlier this year. With 10 years as a range selector at M&S and 15 years as womenswear product director at Next under her belt, she will bring a wealth of high street experience to White Stuff. 

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