Fast fashion label Reserved made waves in the UK in September. Queues snaked down London’s Oxford Street ahead of its opening in the former BHS unit, after it enlisted British supermodel Kate Moss to front a high-profile advertising campaign.
Owned by Polish manufacturer LPP Group, the brand may be a newcomer to the UK retail scene, but it has long-established roots across Europe. Founded in 1998, Reserved has grown from a 215 sq ft corner shop in the town of Gdynia into a network of more than 450 stores across 20 countries.
The label contributed PLN2.7bn (£560m) to group revenue of more than PLN6bn (£1.3bn) for the year to 31 December 2016. LPP’s brands collectively operate 1,683 stores across the world.
Piechocki harbours ambitions for Reserved to be “one of the top five fashion retailers in the world”. For its UK business it is in talks to expand to shopping centre locations such as Westfield London and Westfield Stratford City.
Stablemate brands Cropp, House, Mohito and Sinsay are waiting in the wings for their own UK launches.