Susan Saideman made her Top 100 debut last year after replacing Sergio Bucher (number 40) as vice-president of Amazon Fashion in Europe in October 2016. This year, she was behind the hotly anticipated launch of Amazon’s first own-label fashion brand in Europe, Find. A marketing campaign for the 500-piece collection of women’s, men’s and footwear followed in September.
Amazon also debuted a “see now, buy now” collection at its Shoreditch photography studio during London Fashion Week that same month, as it continued to try to make its mark on the industry.
Although not under Saideman’s direct control, Amazon’s logistical prowess adds to the company’s influence over the fashion industry. This year, it tested out one-hour delivery of fashion items to customers in London, and announced plans to trial a new service called Prime Wardrobe in the US, which also allows customers to try before they buy. Global sales leapt by 34% year on year to $43.7bn (£33bn) in the third quarter of 2017, inching profit by 1% up to $256m in the same period.