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Retailers are increasingly working with content – video, editorial, social media or podcasts – to build their brands and encourage sales. Five experts explain to Drapers how they are leveraging content to drive their businesses forward.
Fashion retailers are starting to wake up to the fact that older women want stylish, well-fitting clothing, and are increasingly digitally savvy.
As resale gains in popularity, Drapers examines the different business models used by the established and emerging players
The year is already shaping up to be an interesting one in UK multichannel fashion: several trends are developing, and new technologies are emerging on the horizon.