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Digital retail

Femme luxe (1)

Super-fast fashion: from screen to store in seven days Subscription

Brands are winning customers with super-speedy copy-cat celebrity styles – but this comes at a cost. 

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What's up with WhatsApp?Subscription

As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?

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Online styling services put to the testSubscription

Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.

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Going viral: how fashion harnesses hypeSubscription

As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?   

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