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Digital Features

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Luxury's Digital Revolution Subscription

14 June 2018 By Rebecca Thomson

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.

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Cashing in on searchable catwalksSubscription

31 May 2018 By

Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks. 


Doing good with Antibad: a new sustainable fashion etailer Subscription

29 May 2018 By

Drapers speaks to former Burberry and Tom Ford buyer Agatha Lintott about Antibad, her newly launched sustainable and ethically focused ecommerce site.

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Fail fast and win: design sprint to successSubscription

24 May 2018 By Kaisha Langton

Forward-thinking retailers and brands are borrowing “fail fast” methods from the technology sector to innovate at pace.

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How Zalora delivers in a market with more than 17,000 islandsSubscription

15 May 2018 By

Drapers speaks to Giulio Xiloyannis, chief operating officer of Zalora, to find out how brand exclusivity and next-day delivery by canoe fuels its ecommerce dominance of the south-east Asian market.

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What H&M is doing to tackle its troublesSubscription

14 May 2018 By

Like-for-like sales growth at H&M group has slumped over the past three years, suggesting the Swedish retailer is starting to lose its footing. Drapers examines why it is struggling and what it can do to win back its customers

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Countdown to GDPR: are you ready?Subscription

8 May 2018 By Annie Simon

With just over two weeks to go until the new data protection laws come into effect, Drapers asks legal experts for their advice on what retailers can do to ensure compliance – and avoid penalties – at this stage.


How retailers are using Instagram's Shopping updateSubscription

5 April 2018 By

Discover some tips and practical examples of how brands and retailers – large and small – are already making the most of Instagram’s new Shopping update.

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How to effectively use tech and data to engage customersSubscription

3 April 2018 By

As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.

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How artificial intelligence is transforming the customer journey Subscription

3 April 2018 By Rebecca Thomson

Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience.

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The future of automation in fashion Subscription

29 March 2018 By Rebecca Thomson

How retail automation is boosting creativity, innovation and control.

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Speaking up: how voice technology could transform retailSubscription

23 March 2018 By

Drapers explores the impact the rise of voice-operated digital assistants could have on fashion retail

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Instagram launches shopping function in the UKSubscription

20 March 2018 By

Social media platform Instagram is unveiling a much-anticipated shopping update today (20 March), allowing UK businesses to sell products via posts.

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How retailers can future-proof their logistics Subscription

16 March 2018 By Josephine Collins

Bots, drones and driverless cars may be grabbing the headlines, but for fashion retailers and brands, the key to future-proofing logistics will be using the right technology effectively.

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Five ways the online world will change in 2018Subscription

1 February 2018 By

Online sales are soaring across the fashion industry. But, as the market matures – figures from IMRG Capgemini show 2017 growth plateaued at 12.1%, down from 15.9% in 2016 – Drapers identifies the five developments that will shape fashion ecommerce in 2018.

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Five tech trend takeaways from the Big AppleSubscription

31 January 2018 By Rebecca Thomson

Held on 14-16 January in New York, National Retail Federation’s NRF18: Retail’s Big Show is one of the world’s biggest retail technology trade shows. Here are the key takeaways for fashion retailers from this year’s event.

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What finally lured Prada and Céline onlineSubscription

23 January 2018 By

Drapers asks why it has taken so long for the world of luxury to go digital and how brands are standing apart from fast fashion online natives.

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The 2018 digital game changersSubscription

9 January 2018 By Rebecca Thomson

Digital change and technological evolution have led much of the change in fashion retail in recent years, and 2018 will be no exception. Drapers explores the most important digital trends in fashion.

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The biggest tech innovations of 2017Subscription

27 December 2017 By Francesca Salisbury, Lydia Hawken

Drapers reviews the advancements in technology that shook up the fashion retail industry in 2017.

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What works in experiential retailSubscription

13 December 2017 By

Drapers samples what the innovative experiential retailers have to offer.

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Retail tech: meet the Israeli innovatorsSubscription

20 November 2017 By

Drapers uncovers the latest retail tech coming out of the Middle Eastern tech hub of Israel that UK retailers need to know about.

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Resale: risky business or rewarding revenue stream?Subscription

20 November 2017 By

The resale industry is soaring as entrepreneurial sellers trade on the inflated premiums buyers are prepared to pay for the hottest products and brands.

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Masters of Middle East ecommerceSubscription

17 November 2017 By

Noon is the latest multi-brand etail platform to launch in the Middle East, offering new opportunities for UK brands.

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Get set for Singles' DaySubscription

3 November 2017 By

As Alibaba and gear up for Singles’ Day in China on 11 November, Drapers takes a look at whether the shopping event could be the UK’s new sales phenomenon. 

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Hit or Miss: online retailers autumn 17Subscription

24 October 2017 By

Kicking off the autumn season of Drapers’ Hit or Miss shopping series, we decided to focus on the ever-growing world of digital and set out to put online retail to the test.

The future of fit

The future of fitSubscription

23 October 2017 By Nicola Smith

Drapers consults five fit experts on future trends in body-dimension data and fit. 

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Using fit data to flourishSubscription

20 October 2017 By Nicola Smith, Illustration by Harry Haysom

It is not enough to gather body fit data – understanding how to use it is crucial. 

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The fit challengeSubscription

20 October 2017 By Lauren Cochrane, Illustration by Harry Haysom

As body shapes continue to change dramatically, fit is critical and failure to meet customer demand will hit your bottom line.

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How to make body data workSubscription

19 October 2017

How Reebok, Patagonia and G-Star Raw have used body dimension data to their advantage. 


Inside Tommy Hilfiger's high-tech retail 'rock circus'Subscription

25 September 2017 By

Ahead of Tommy Hilfger’s debut show at London Fashion Week, Drapers took a trip to the brand’s flagship Regent Street store for an exclusive meeting with the man behind the brand, Tommy Hilfiger, its chief brand officer, Avery Baker, and global CEO Daniel Grieder.

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