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It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.
Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.
Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.
Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries