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Digital retail

Tiktok x guess 3x2

Everything you need to know about TikTokSubscription

As TikTok becomes the latest social app to target the UK, we look at its potential for marketing fashion to a younger audience.

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The imitation game: fashion's intellectual property crisisSubscription

Fashion brands and designers are facing the perfect storm of an upsurge in copying and the post-Brexit loss of pan-European intellectual property protections.

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A hire purpose: the opportunities in rental fashionSubscription

Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.


Change the channel: the growth of digital concessionsSubscription

As high street store sales decline, brands are turning to online concessions to get their product in front of consumers

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