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As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?
Styling services are a blossoming sector of the ecommerce world. Drapers puts five to the test – and finds many of them lacking.
As platforms such as Instagram continue to shape the way consumers shop, products garner frenzied attention on social media – but what is behind the pieces that go viral, and how is the phenomenon impacting the way brands and retailers function?