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Digital retail

Topshop fw18 wsw 02

Hit or Miss: testing retail’s technology developmentsSubscription

It is not only high street stores that come under the microscope of Drapers’ mystery shopper. Here we put retailers’ latest digital tech innovations to the test.

Isabella oliver

Mind the bump: the growing demands of maternity fashionSubscription

Expectant and new mothers are demanding more from maternity fashion, presenting fresh challenges and opportunities for high street and specialist retailers.

Social shopping 2

From Pinterest to 21 Buttons: the latest wave in social shoppingSubscription

Pinterest is shifting from scrapbook to marketplace, but when it comes to selling fashion it faces stiff competition from other visually rich digital platforms that blend shopping with shareable content.

Amazon robotics

Inside Amazon’s robot-run warehouse Subscription

Drapers tours an Amazon fulfilment centre to learn how robots and humans are working side by side to power the etailer’s deliveries

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