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Drapers Bespoke is Drapers’ content marketing agency that uses our expertise and unrivalled networks to produce premium content that gets clients’ messages across.
Our events, reports and interactive content are all designed to help retailers do their jobs more effectively.
To hear more about our work, you can to be notified about our reports, webinars and events.
Drapers Bespoke campaigns dive deep into the issues affecting fashion retail today, covering everything from digital innovation to changing consumer behaviour.
We are constantly speaking to the industry about their goals and challenges, meaning we are ideally positioned to advise on the best way to frame your campaign and ensure it reaches the right people.
Bespoke campaigns can be designed around clients’ goals. Our products include:
We also run a series of flagship projects that are created and led by our editorial team. 2019’s projects include:
The Connected Consumer: Our annual update on how multichannel fashion consumers are evolving.
Gen Z and Millennials: These fast-evolving, diverse groups are fashion brands’ consumers of the future. This new report, publishing spring 2019, will provide a comprehensive and in-depth look at how they shop for fashion today, and how they are likely to develop.
Sustainability: The brands leading the way, the latest innovations and the industry’s overall progress.
Multichannel trends: The latest technologies and trends retailers need to know as the multichannel model continues to mature.
Drapers’ campaign with recycling app ReGain and parent company Yellow Octopus produced our first special report on sustainability, exploring the environmental impact of fashion and how to tackle its myriad problems. This was followed by a breakfast at the Ritz where we held a discussion with 14 retailers on some of the biggest challenges they are facing.
Throughout 2018, in partnership with Ebay we have published quarterly digital trends reports, exploring what has emerged in digital fashion retail over the previous three months and providing a snapshot of how fashion is performing online. The reports will generate a total of 800 downloads over the year.
Drapers worked with Attraqt throughout 2018, using bespoke events and content to communicate Attraqt’s unique take on automation and creativity in retail. Our April drinks event attracted retailers including Selfridges, Debenhams and Cos, while our October private dinner saw the launch of our report exploring where in the customer journey automation can help.
Drapers worked with Trustpilot to launch our first Drapers Guide – the Drapers Guide to Customer Reviews. The report is a practical and engaging guide that answers retailers’ questions on the topic, using case studies and expert comment to fully explore the issue and provide useful and up-to-date insight.
Head of content
Responsible for overseeing the content of all Bespoke projects. Contact her with any editorial or content-related queries.
Senior events manager
Laura manages all of our events. Contact her if you would like to be added to our invite list.
Contact Johnnie on 0203 953 2728 for any sponsorship queries relating to ecommerce, payment, EPOS software/hardware, marketing software, AI, merchandising tools and start-up tech.
Paul is responsible for all commercial streams across Drapers. Contact him with any commercial questions.
Keely is editor of Drapers.
Multichannel trends breakfast
Discussing our latest report exploring how multichannel fashion is evolving in 2019.
March 2019. Email for a place.
Loyalty in fashion
Our off-the-record breakfast will explore whether consumer loyalty is falling, and what to do about it.
Gen Z and Millennials
We will be presenting the findings of our research into how younger shoppers buy fashion, and discussing the best approach for reaching them at a roundtable breakfast.
April 2019. Email for a place.
Digital Leaders dinner
Off the record networking for digital leaders in fashion.
June 20th 2019. Email for a place.