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Mainstream footwear Indicator

What’s selling now in the world of contemporary fashion?

WOMEN

PETER BRASSING

Owner of Brassington Bros in Stoke-on-Trent.
“We don’t introduce new brands at specific times, but our most recent addition, Skechers, has been very successful (£47). Dr Martens also sells well, especially among the younger generation, and the black patent
boots are our bestseller (£80).”


ANNE CRAWFORD

Partner at Bonita in Ballyclare, County Antrim.
“There is still a recession in Northern Ireland and people are cautious about how much they spend. Even so, one of our strongest brands, Converse (£45), manages to sell strongly regardless of the weather, so we make sure to stock a variety of colours and patterns.”

 

AMANDA KNIGHT

Owner of Amanda Jayne in Abergavenny, Monmouthshire.
“We’ve been doing well since we opened last year. Heels and sandals by Renata (from £160) and Sabrina Chic (from £145) have performed strongly
for us this season.”


JULIA TARLTON

Owner of Arthur Tarlton in Somercotes, Derbyshire.
“Although sales have been down due to customers being on holiday and the warm weather putting people off coming into shopping centres, we’ve managed to sell a lot of flip-flops and sandals by our most desired brands Luna (Sale price £10) and Waldläufer (£55).”


OLIVIER LIEVRE

Owner of Siena Additions in Wandsworth, London.
“Tommy Hilfiger’s autumn collection boots (£140) are doing great, alongside Pons Quintana sandals (£160), which are our most purchased item for the summer season.”


MELAINE HARDINGHAM

Manager of Cockerill Shoes in Haslemere, Surrey.
“Tamaris suede and leather boots are doing very well at the moment (from £40) and Skechers are also very popular (£20 to £52). When the sun is out, business is better, so we’ve done well with our summer stock.”


DECLAN MCCHESNEY

Owner of Cahill Brothers in Newry, County Down.
“It doesn’t take long for our customers to warm up to new brands. Boots are our most sold item, in particular ankle and long boots from Vitti Love and
Jose Saenz (£125 to £200).”


MEN’S

KENT STEVENSON

Owner of Kent Stevenson Footwear in Loughborough, Leicestershire.
“Men value their comfort. There is a particularly strong following for Rieker’s formal range (from £60) and Padders’ comfort casuals (£65), which I’ve been selling for 30 years. TredFlex (£49) has been well received, too. Unfortunately we hardly get any walk-in customers anymore due to ongoing construction work to pedestrianise our town centre.”


STEPHEN WALKER

Owner of Exelby’s in Harrogate, North Yorkshire.
“Our bestsellers are Rieker velcro shoes (£65) in black and brown, as well as Josef Seibel’s wide-fit range (£67.50) and Padders’ formal shoes (£65). We tend to stick to these three main brands as they cater for both younger and older customers who prefer a mix of formal work shoes and easy-to-wear styles.”

MARK READ

Owner of Reads Footwear in Hull.
“We stick to our tried-and-tested brands like Sebago deck shoes (£110), Loake brogues (£200) and our own Reads Footwear range (from £65). However, our made-to-order service (from £395) tends to sell more.”


DAVID DILLANE

Owner of David Anthony’s Shoes in South Woodford, northeast London.
“The Clarks casual range (£65) and Loake formal deck shoes (£150) are proving popular. We introduce new brands every season. This summer we added Rieker’s men’s sandals.”


SUE TYE

Store manager of FV Hefford in St Peter, Jersey.
“We aim to introduce new brands every couple of years. A recent addition is Steptronic (£57). We also retail Clarks’ Swift Turn range (£65) of wide-fitting velcro shoes and Josef Seibel’s formal shoes (£70). This year’s early summer brought unexpected peaks at the beginning of the season.”

CYNTHIA WINDHAM

Owner of Pullingers in Brighton.
“Dr Martens (£95) lace-up brogues and Loake formal shoes (£120) tend to sell, while Josef Seibel (£70) has a good following. Generally we tend to sell more men’s shoes than women’s. However, rising parking charges in our local area have hit footfall. Last year was considerably better for us.”

ALICE STEPHENSON

Store manager of Howorth’s Shoes in Bedford.
“Rieker’s sandal range (£60) and Steptronic’s wide-fit comfort styles (£57) are popular, as are classic Ecco black formal shoes (from £130). On average we sell about 25 pairs a day across our four stores. This summer we introduced El Naturalista boots (from £140) and Josef Seibel’s waterproof shoes (£85).”

DAVID MILLER

Owner of Spencer & Penn in Portchester, Hampshire.
“This year sales have been patchy in comparison with last year. We don’t know if it is the recession or the lack of purchasing power of the locals. Our bestsellers are Padders’ Earth style (£60), DB Shoes (£70) and Hotter (£70). Our clientele is older so we rarely introduce new brands.”

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