Off-price product, rather than being a problem to avoid, is a part of every retail business and is fast becoming a bona-fide channel in its own right.
There are myriad ways to manage it, freeing up funds to invest in the business - but it requires a change in mindset for many retailers.
The success of off-price retailers and destinations such as Brand Alley, The Outnet and Bicester Village shows that this channel is not just increasingly popular with consumers, but one that’s providing real growth opportunities too.
The sixth and final chapter of the Optimising Excess Stock Management report, sponsored by Inturn, is now available to download, exploring how to achieve this shift in mindset and what the future looks like for the excess stock industry.
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