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Digital snapshot: Fashion's Q2 online performance

The Drapers Ecommerce Snapshot gives a comprehensive overview of fashion’s digital performance over the last quarter. 

Ecommerce and digital trends are changing quickly in fashion. With this in mind, Drapers, in partnership with Ebay, has launched the quarterly Ecommerce Snapshot, which provides data on online fashion retail’s KPIs and trends.

In Q2 we explore the effects of extreme weather, which swung wildly during the quarter from the ’Beast from the East’ at the beginning to ending on a heatwave, as well as the effect of the Royal Wedding on womenswear and bridal wear search data. 

From pureplays adopting a bricks-and-mortar presence, to traditional retailers expanding online operations and fashion start-ups, the report provides an invaluable snapshot of online fashion today. 

 to download Drapers Ecommerce Snapshot for Q2 2018.

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