Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have s disabled. For the best experience of this website, please enable s in your browser

Drapers Guide: Customer Reviews


When online customer reviews were first introduced back in the 1990s, most retailers thought they were a terrible idea. The notion of allowing negative feedback to be freely available right next to the product you’re trying to sell felt, at the very least, counter-intuitive. But reviews are a textbook example of an online feature that in theory feels like madness, but in reality, perfectly solves a problem.

Our new report unpacks why reviews are useful, how they’re changing, and where they will head in the future.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

Google Pixel