When UK fashion brands think about going international, Europe, the US and China are often the first port of call.
But while these markets hold huge potential and respond to well-executed British brands, there are others – often with huge and comparatively overlooked potential – to be considered.
Russia, India and Japan are respectively the world’s biggest country by land mass, the world’s second-most populous country, and the world’s third-biggest market. Each have, at different points, been on the radar of myriad UK fashion and retail brands. Each have also faced unique difficulties.
The Drapers International Report, in partnership with Oban International, takes a look at these markets, charting the opportunities and pitfalls to avoid.
You might also like...
How Hobbs rediscovered its identity
Hobbs is a brand people know, but do not necessarily think of – so the key to its success is to get in front of its customer, CEO Meg Lustman told Drapers Fashion Forum.
Burberry sales inch up in ‘transition’ period
Burberry has announced a 3% rise in comparable sales for the first quarter of 2018, as the luxury brand undergoes a “period of transition” ahead of Riccardo Tisci’s first season as chief creative officer.
Hobbs heads for Hong Kong
Hobbs will cut the ribbon on its first store in Hong Kong in December, entering its seventh new international market this year.
Burberry changes delivery drops under Riccardo Tisci
Burberry is stepping away from releasing its full collection under the “see now buy now” model under new chief creative officer Riccardo Tisci.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.