Fashion consumers today want fast, easy and seamless. Drapers’ report on the growth of instant fashion explores how retailers should respond to this in a multichannel era.
The desire for convenience has long shaped other areas of retail, such as grocery, but it’s only recently become a core consideration in fashion. Now however, in addition to everything else consumers expect of fashion retailers – such as inspiration, creativity, originality and quality – fashion shoppers want to be able to buy something they love the second they see it. They want speed, easy transactions and fuss-free delivery.
In this report, we explore what this means for fashion retailers, both now and in the future, and what a convenience-led proposition will look like. The market continues to evolve and so do consumers – retailers need to put convenience at the heart of their offer as digital technologies continue to shift the way things are done.
to discover what it means for fashion retailers, both now and in the future.