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Protecting brand reputation while discounting

Mismanaging excess stock can harm a brand and train shoppers to only buy at Sale prices, but you can discount without damaging your reputation

Excess stock is a problem faced by every fashion retailer, and dealing with it in a way that does not damage the brand has never been easy. But with weather’s continued unpredictability, and consumers’ desire for new product increasing, it is an issue that is unlikely to go away.

Luckily for brands, there is a growing range of options through which excess stock can be sold in a way that ensures their image and value is protected.

The fifth chapter of the Optimising Excess Stock Management report, sponsored by Inturn, is now available to download, exploring how to discount while protecting the brand. 


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