Knowing your customer and adopting the right tone of voice by channel is critical to get the most out of your digital marketing.
pinsent masons webcast
This was one of the key themes to come out of Drapers’ digital marketing webcast, in association with international law firm Pinsent Masons. Drapers brought together an expert panel including Pinsent Masons partner Iain Connor, A Suit That Fits chief excutive David Hathiramani, and Secret Sales founding partner and buying director Sach Kukadia to discuss the topic.
They told Drapers’ online content editor James Knowles what their strategy is around social media, pay-per-click and search engine optimisation, where they have seen most traction, and what fashion brands and retailers should avoid.
The webcast is free to watch on demand, all you need to do is register by .