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Webinar: Lessons from Christmas 2018

Drapers’  explores key lessons and insights from Christmas 2018.

Now that the dust has settled, listen again to our webinar on the main trends, lessons and takeaways from the holiday shopping season. How did the fashion retail industry perform, what were the key consumer behaviour trends to be aware of, and what lessons can we learn for peak trading in 2019?

Andy Mulcahy, strategy and insight director at IMRG, Anne Alexandre, retail sales manager at the BRC, and Jamie Merrick, director of retail at Salesforce, all tackled the burning issues of discounting, Brexit and consumer uncertainity, and suggested strategies for success as planning for peak 2019 gets underway. 

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