Retailers are starting to learn more about their shoppers based on their online behaviour - something that is becoming more important in a post-GDPR world.
Join us for a live interview with Bonmarché trading director Simon Calver where we’ll be discussing the future of data in online retail.
We’ll be discussing:
- How to create a better customer experience using behavioural data.
- Personalising marketing messages without knowing who a customer is.
- How Bonmarché’s own use of data is evolving.