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Asos News

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Profits jump at AsosSubscription

17 October 2018 By

Asos has announced a 28% increase in profit before tax to £102m for the year to 31 August, despite investing heavily to support its future growth.

Asos Comment

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Comment: The 'prisoner's dilemma' facing fashion retailersSubscription

17 October 2017 By

The ”prisoner’s dilemma” is a standard example in game theory. In it, two criminals can each betray the other to gain their freedom while increasing the other’s sentence, or stay silent to reduce both sentences. If each betrays the other, their sentences will remain the same. 

Asos Features

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Try before you buy: the ultimate customer convenience?VideoSubscription

2018 29 June By Kaisha Langton

Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.

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