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In The Style: Latest News

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Record-breaking influencer collaboration for In The StyleSubscription

21 May 2019 By

Fast fashion etailer In The Style has broken new records with its latest collection with influencer Lorna Luxe.

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In The Style: ‘Anyone can start up’ Subscription

15 May 2019 By

Adam Frisby, founder and director of fast fashion etailer In The Style, gave advice to delegates at Drapers Digital Festival on how to foster and maintain a start-up culture when the business starts to scale up.

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In The Style to stop retouching all imagery Subscription

14 February 2019 By

Manchester-based etailer In The Style has pledged to stop retouching all of its website and social media imagery, starting with its new advertising campaign.

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In the Style’s Lorna Luxe range breaks records Subscription

11 February 2019 By

Fast fashion etailer In the Style recorded its most successful hour ever yesterday following the pre-sale launch of its new range with influencer Lorna Luxe.

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In The Style's Love Island collaboration breaks recordsSubscription

15 October 2018 By

In The Style’s collaboration with one of the winners of Love Island, Dani Dyer, broke records last week with more than 500,000 visits to the site on its first day. 

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Try before you buy: the ultimate customer convenience?VideoSubscription

2018 29 June By Kaisha Langton

Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.

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Denim developments: the essential new looks on the high streetSubscription

21 March 2018 By

Drapers speaks to some of the UK’s biggest high street names to find out the latest trends and innovations that are shaping the denim of the future.

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In The Style makes senior buying and tech hiresSubscription

20 February 2018 By

Etailer In The Style has appointed River Island ecommerce merchandising manager James Malysz as its new head of buying and merchandising.

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In The Style lures senior execs from MissguidedSubscription

11 September 2017 By

Manchester-based fast fashion etailer In The Style has hired Missguided’s former chief financial officer Paul Masters as chief operating officer in its first senior appointment, Drapers can reveal.

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In The Style: the £30m brand born in a bedroomSubscription

27 July 2017 By , Photography by Christopher Nunn

Adam Frisby started In The Style from his bedroom in 2013. Just four years later, turnover at the Manchester-based fast fashion etailer is set to hit £30m and the brand’s celebrity style has won an army of fans.

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Etailer In The Style to expand following investmentSubscription

8 May 2017 By

Manchester-based womenswear etailer In The Style is planning to launch in the US and Australia after receiving investment from private equity firm Livingbridge.

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