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In The Style’s collaboration with one of the winners of Love Island, Dani Dyer, broke records last week with more than 500,000 visits to the site on its first day.
Drapers explores the rise of try before you buy initiatives across the retail industry and examines whether the latest payment trend will bolster sales or hit the bottom line.
Drapers speaks to some of the UK’s biggest high street names to find out the latest trends and innovations that are shaping the denim of the future.
Manchester-based fast fashion etailer In The Style has hired Missguided’s former chief financial officer Paul Masters as chief operating officer in its first senior appointment, Drapers can reveal.
Adam Frisby started In The Style from his bedroom in 2013. Just four years later, turnover at the Manchester-based fast fashion etailer is set to hit £30m and the brand’s celebrity style has won an army of fans.
Manchester-based womenswear etailer In The Style is planning to launch in the US and Australia after receiving investment from private equity firm Livingbridge.