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Karen Millen has announced a new licensing partnership with IMG, which will see the brand expand its product offer as it seeks to become more of a lifestyle brand.
There are two things successful fashion retailers never lose focus on: their product and their customer. Yet in recent years a number of high street names – Karen Millen and Marks & Spencer to name just two – have been guilty of doing just that.
Jamie Finer, head of omnichannel experience at Karen Millen, talks about how the premium womenswear retailer is evolving its digital approach and boosting its delivery proposition.