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River Island chief information officer (CIO) Doug Gardner explains how the fashion retailer is “rapidly” testing new technology to improve the in-store experience it offers its digitally savvy customers in the UK and Ireland.
River Island’s menswear team are on a mission to dress the nation’s male shoppers in prints and patterns. There are classic checks and plaids in the key jacket and trouser shapes, although newness comes through fresher takes that feature patterns worked in panels or patchwork designs.