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Superdry plans to step up its transformation programme, which includes launching kidswear and licencing, after announing crumbling profits, down 49% for the 26 weeks to 27 October 2018.
Almost three-quarters of London Designer Outlet’s retailers will not benefit from business rates reforms announced by the chancellor this week, its developer has said.
Struggling Superdry is betting on a new kidswear collection to help turn the business around, but its success will hang on the strength of the product, industry experts have said.