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Asos News

nick beighton

Asos boss Beighton ‘stepping on the gas’ in expansion driveSubscription

11 April 2018 By

Asos CEO Nick Beighton has outlined plans to step up the etailer’s investment drive, as well as introducing new initiatives to cut plastic waste and improve payment methods to brands.

Asos Comment

kirsty for web

Comment: The 'prisoner's dilemma' facing fashion retailersSubscription

17 October 2017 By

The ”prisoner’s dilemma” is a standard example in game theory. In it, two criminals can each betray the other to gain their freedom while increasing the other’s sentence, or stay silent to reduce both sentences. If each betrays the other, their sentences will remain the same. 

Asos Features

Uo home no season (2)

House style: why fashion retailers are moving into homeware Subscription

17 May 2018 By

As Asos recruits for its first foray into own-brand homeware, Drapers looks at why fashion retailers are expanding into interiors. 

別れさせ屋 宮城