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Asos News


Asos ‘well prepared’ for no-deal BrexitSubscription

17 October 2018 By Grace Whelan

Asos chief executive Nick Beighton has said the business is prepared for all possible Brexit outcomes as the UK’s deadline to leave the European Union looms.

Asos Comment

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Comment: The 'prisoner's dilemma' facing fashion retailersSubscription

17 October 2017 By

The ”prisoner’s dilemma” is a standard example in game theory. In it, two criminals can each betray the other to gain their freedom while increasing the other’s sentence, or stay silent to reduce both sentences. If each betrays the other, their sentences will remain the same. 

Asos Features

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The new agenda for denimSubscription

17 September 2018 By

Drapers speaks to brands, retailers and experts to find out the top-performing trends, brands and predictions for the future of denim

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