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Ecommerce platform Farfetch has appointed its first chief data officer, and moved Browns CEO Holli Rogers into the newly created role of chief brand officer.
Sandrine Deveaux, Farfetch’s managing director of the Store of the Future, warned retailers not to focus on investing on innovative technology but on improving parts of the customer journey that are “letting you down”.
Through its Dream Assembly programme, fashion platform Farfetch is seeking to foster start-ups with the potential to change the industry for good