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Sandrine Deveaux, Farfetch’s managing director of the Store of the Future, warned retailers not to focus on investing on innovative technology but on improving parts of the customer journey that are “letting you down”.
Modest etailer The Modist has secured investment from Farfetch and the private equity vehicle for Nicola Bulgari, vice chairman of Bulgari Group, Annabel Investment Holding.
Back in 2009, a little-known etailer called Farfetch was shortlisted for the Best Etail Innovation award at the Drapers Etail Awards. This week, that same etailer has filed notice of its intention to float on the New York Stock Exchange.