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Investment in key international markets, such as the US, and a “total retail” omnichannel model has helped Joules to drive growth, CEO Colin Porter has told Drapers.
British lifestyle brand Joules has announced that its chief executive Colin Porter will retire before the end of 2020, after eight years in the business.
Joules’ signature outdoor styling carries into autumn 19 with classic parkas and raincoats that come in longer lengths. Tailored outerwear options stand out for a smarter take, and a tweed coat with a fake fur collar taps into the trend for all things heritage-inspired.