Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.
A flexible and agile business model has been the key to Joules success in the current difficult trading climate, CEO Colin Porter has told Drapers.
British lifestyle brand Joules has announced a 17.6% rise in revenues to £113.1m for the six months to 25 November 2018, as the success of the brand’s “total retail” model offset challenging market conditions.
Clear data and collaboration are at the heart of creating strong supply chains within fashion retailers, Boden’s operations director Ben Dreyer and Joules’s head of supply chain Rachael Williams said at Drapers Fashion Forum.