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Drapers Awards 2016: International Fashion Retailer of the Year

Sponsored by Kerry Logistics

Image 1 Missguided

Image 1 Missguided

WINNER: Missguided

Over the last three years, Missguided has launched local websites in the US, Australia, France, Germany, Sweden and Spain. In 2015/16, revenue was £117m, up from £87m in 2014/15. International territories now account for 25% of orders to the site and Missguided delivers to more than 160 countries worldwide. The site attracts 14.5 million monthly visits from all countries and platforms.

In April 2015, Missguided stepped into its first bricks-and-mortar concession in the US department store Nordstrom. The retailer also implemented new technologies to improve its customer service, including: a responsive mobile site; an iOS app in the UK; the Fredhopper platform, which allows personalisation across territories; and a customer product review system. It partnered with XPO Logistics to develop its international fulfilment capabilities.

“Missguided has had great achievements this year, with strong financials and brave entry into Nordstrom in the US,” concluded the judges.



Drapers Award 2016   Childrensalon1

Drapers Award 2016 Childrensalon1


Childrensalon’s mission is to “dress children beautifully with personal service”. This carries over to the 135 countries it serves worldwide. From the US to Asia, more than 80% of the etailer’s sales are international. Its customer service team, based in the UK head office, speaks more than 25 languages, and are experts in delivery and returns for all regions. Same-day dispatch, a hassle-free return policy and fast-response communications on social media keep the international customer engaged.



suki waterhouse

New Look

New Look

New Look trades from 852 stores in 21 countries, operating 759 of them directly. France, Germany, Poland and China are the markets it has been targeting this year. China has 94 stores in 40 cities. The transactional website ships to 120 countries and averages 5 million visits a week. Of total group sales of £1.5bn for 2015/16, an increased 16.5% were generated outside the UK.




Muenster 2

White Stuff

White Stuff

International sales soared 71.6% year on year for lifestyle brand White Stuff, driven by overseas online sales, the firm’s European wholesale business and its four concession openings in Germany, which take the total to seven. Last year’s appointment of Simon Dowling to drive international wholesale growth and Jenny Wells to oversee wholesale support operations in the UK and internationally appear to have borne fruit.



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