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Hit or miss: Mango - 17/30

Poor-quality product and an underwhelming store environment fails to excite.

  • Lower Ground Floor Unit 29

Product 6

Mango looks promising in terms of trends, demonstrating awareness without alienating its more mature customers.
For example, jeans with tartan turn-up cuffs nod to the grunge trend without overdoing it. Elsewhere, dip-dyed shirts look edgy, while pinstripe dresses with rollnecks make a nice workwear alternative to plain shifts. In the middle of the store is a plethora of beige pieces that are somewhat uninspiring, as are the monochrome styles, which Mango has backed for another season while other retailers have moved on.

Value 5

It’s disappointing to see a decline in quality at Mango, as last season this was one of its strong points. An ombré-effect denim shirt would have been great value at £39.99, but threads are coming loose. Basic knits for £19.99 are thin and can’t compete with similar options in M&S at £12.50. Coats, where the quality is better, range from £44.99 for a faux-shearling style to around £100 for military styles in wool blend. Denim is around £40 and quite thick, while a real leather jacket is punchy at £219.

Experience 6

Customer service scores points - the sales assistants are quick to ask if I need help and happy to hunt around for alternative sizes or order them into the store. Compared with the shopfit in some other stores in the Trinity centre, this one does not jump out in terms of design. The £219 leather jacket is squashed into a densely packed rail in the back of the store, which cheapens the item. Merchandising could be better, as mannequins exactly match the ad campaign shown in the window, which feels unimaginative, if practical.

17/30

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