Scores highly thanks to great product focusing on top trends and some strong merchandising.
- Lower Ground and Level One, The Guildhall
Zara is known for its speedy updates of key catwalk trends and it doesn’t disappoint this season. Balenciaga-inspired cut-out and buckle-wrapped boots, chain-embellished biker boot updates, Chelsea boots with unusual heels or statement metal panels, neoprene cuffed boots, strappy heels, pointed courts and basics such as embellished or plain ballet flats and tomboy brogues all impress. While men’s isn’t so trend-driven, Zara does offer something different alongside the perennials. Desert, Chelsea and military boots, brogues, monk straps, tassel loafers, smart-casual plimsolls and hi-top sneakers are all present, while colour-contrast soles, a wintry wool espadrille and oversized sharktooth soles provide newness.
Zara is at the higher end of the price bracket in Bluewater, but generally offers good quality materials and well-made shoes. The key cut-out buckled boot is £79 here, just topping the likes of Topshop but the quality is about the same.
A Chelsea boot with metal panels on the heels for £59 and a pointed high-heeled court shoe at £25 are well priced.
Leather men’s Chelsea boots and desert boots are £69, which is more expensive than the likes of Topman’s options but of a similar or better quality. £59 for a suede brogue and a double monk-strap shoe are good value considering the standard of materials.
A clean, organised and well-maintained interior gives Zara a slightly more premium feel than its neighbours. Although the windows don’t show off the best styles, the placement of
shoes inside is particularly strong. Merchandised in outfits, shoes are placed below suitable clothing on neat shelves, to encourage outfit building.