Head of Digital Engagement
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The EMEA president of VF Corporation, Martino Scabbia Guerrini, reveals the philosophy and strategy behind the brand owner’s sustainable double-digit growth
Cashing in on searchable catwalksSubscription
Alexandra Van Houtte founded the website Tagwalk in 2016 with the aim of helping brands, retailers and stylists to work more efficiently to find the inspiration and latest trends they need from the international catwalks.
Gender pay: Investigate fashion retail's data Subscription
The data is now in. Drapers has compiled a series of comprehensive and interactive tables outlining how fashion, accessories and footwear businesses have performed.
As the fashion retail industry gets ready for Drapers Digital Festival, some of the keynote speakers share their tactics for improving customer engagement.
Retail tech: meet the Israeli innovatorsSubscription
Drapers uncovers the latest retail tech coming out of the Middle Eastern tech hub of Israel that UK retailers need to know about.
Very seeks out Santa this Christmas VideoSubscription
Very.co.uk explores the happiness surrounding gift giving as the central theme for its Christmas campaign this year.
The Snowdog helps Barbour spread Christmas magicVideoSubscription
This Christmas Barbour has returned to the story of The Snowman and The Snowdog, following on from its campaign last year.
Mulberry's Twelve Days of ChristmasVideoSubscription
For its 2017 Christmas campaign, Mulberry has put its own playful spin on the classic ”Twelve Days of Christmas” carol.
Making the most of mallsSubscription
As fashion space in shopping centres falls, schemes must evolve to attract the modern retailer and shopper.
Retailers must treat shoppers as one of their partners, and ensure all stakeholders are fully integrated with a combined purpose to remain agile, Ben Fletcher, UK and Europe president of Clarks has said.