Keely joined Drapers more than 13 years ago and now leads the magazine, website and all events.
As editor, Keely works closely with the editorial and commercial teams to build Drapers multichannel strategy and continually enhance the brand to focus on its core proposition – to provide a competitive advantage to the leaders and future leaders of fashion businesses to help them future-proof their business and do their jobs better.
She also runs all Drapers events including the awards business (Drapers Awards, Drapers Independent Awards, Drapers Footwear Awards, Drapers Digital Awards), conference forums (Drapers Fashion Forum, Drapers Digital Forum, Drapers Operations Forum) and bespoke breakfast and dinner events.
Keely has more than a decade of experience working at Drapers and has written across news, fashion and features with a particular focus on new innovations and developments in the world of multichannel fashion. She can regularly be seen hosting panels at industry events and featuring in national media.
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Editor's Comment: A tale of two store strategiesSubscription
In the midst of several high-profile company voluntary arrangements (CVAs), retailers are fighting to prove that evolution is the key to survival – particularly when it comes to the high street.
The UK high street took another hit this week as Debenhams entered a pre-pack administration and its lenders took control.
Sustainability has been a key theme in the fashion industry over the last 12 months but hosting the first ever Drapers Sustainable Fashion event last week highlighted how widespread the ambition is for fashion businesses to move towards a greener future.
LK Bennett has become the latest high street casualty, closing five stores and making 55 redundancies after going into administration last week.
International Women’s Day has become a fixture in the fashion retail calendar, and prompts an increasing number of campaigns.
When in the midst of challenging times, it can feel like a constant battle to keep persevering to stay afloat. It is often easy to brush over small successes and forget to celebrate all of this industry’s ongoing achievements.
Fashion is one of the world’s most polluting industries. Implementing and executing sustainability targets must be a priority of every fashion leader today.
Spending time at the London womenswear trade shows this week highlighted that the high street is far from dead. Both Pure London and Scoop were busy and vibrant, and I spotted many an order being placed.
It feels like not a week has gone by this year without speculation on the future of Debenhams, and this week was no different as rumours mount that it is heading towards a company voluntary arrangement (CVA).
The traditional trade show format has been in a state of flux for several seasons now, and the evolution is continuing with the emergence of some new, smaller events.