Leon Bailey Green
Leon works as a consultant to the online fashion industry advising on marketing, partnership and business strategy When he's not coming up with online marketing plans, Leon can be found writing articles for his blog and other social media websites on subjects affecting the internet industry. The Online Fashion Position offers Leon's take on issues affecting the fashion industry online.
This blog on Drapers Online started in May 2008 with a post about The Online Fashion Trust Factor. What a couple of years it has been!
The iPad is certainly the gadget of the moment, but what opportunities does it, and the soon to be released HP Slate, hold for fashion retailers?
According to recent external research, which takes data from Google Ad Planner, Selfridges has a higher number of unique monthly visitors earning £50,000 or more than NET-A-PORTER, beaten only by ASOS, Topshop and Harrods.
Or are you suffering from post traumatic platform selection stress?
Some of you may have been surprised to learn ASOS, the leading online only fashion store, left the Drapers Etail Awards 2010 empty handed.
Many can see open rates going down and click through rates joining them. So what is happening to email marketing in online fashion?
Blogs, videos, e-books, glossies, configurators and more. Online fashion retailers are creating more content than ever before.
H&M and Zara have announced plans to retail online from next year. But what about Primark?
Swine flu’s out of the headlines, but there’s something else going around in online fashion retail; I’m calling it asositis.
The Online Fashion Position has been very quiet of late whilst I take part in Ask The Expert here at Drapers.