Category list : Multichannel supplement
Stories with this category.
Digital Edition: Multichannel Report 2014Subscription
Click here to access Drapers Multichannel Report in full online.
As the ecommerce sector continues to thrive, having an integrated multichannel strategy becomes ever more important.
An inside job: Internal tech hubsSubscription
Retailers are changing their internal structures and introducing tech labs to make sure they get full value from their technology and stay ahead of rivals.
Access to Asia’s superpowers: Using virtual marketplaces to enter international territoriesSubscription
Virtual marketplaces give western brands the chance to tap vast new consumer bases without having to navigate the ‘Great Firewall of China’.
Searching times: Keeping up with Google Subscription
Google’s search algorithm is an ongoing challenge for anyone selling online.
Editorial content helps etailers succeed online, but those creating it need to make sure it is a sales tool and not a distraction.
Digital Edition: Multichannel ReportSubscription
Read Drapers Multichannel Report as a fully digital edition.
Finessing the multichannel journey remains a focus for all retailers and, while many challenges remain the same, businesses are looking at how to make this customer journey even more seamless.
Roger Morris, Head of Core Network Parcels
Multichannel: Digesting data Subscription
Retailers need to not only collect but decipher data to have a clear customer view.