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Adidas to open first UK stadium-inspired store

Adidas is set to open its first stadium-inspired store in the UK at Westfield London’s £600m expansion.

The 1,106 sq ft store, designed by architect Julius Steinert from DarntonB3 Architecture, is inspired by professional sport teams and will open on 20 March.

The store will have tiered mezzanine levels, a player’s tunnel entrance, locker-style changing rooms and outward-facing stadium seating for people to look out over the shopping centre.

Adidas’ brand marketing director Barry Moore said: “Adidas is the creator sports brand and this store will set a new standard for in-store experience, creativity and sport in a retail concept.”

It will stock the Adidas performance and original collections, as well as the Adidas by Stella McCartney range, and will house an interactive zone for customers to showcase product benefits.

Adidas launched the stadium-inspired concept in autumn 16 in New York. 

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CreditON mmgp