Hunter creative director Alasdhair Willis and print designer Emma Cook are working with womenswear retailer Warehouse on a brand relaunch.
Willis will maintain his position at Hunter, but has been appointed to the Warehouse board to work with the management team to create a new brand proposition, brand identity, product handwriting and new store concepts.
“This is going to be an incredibly exciting journey for Warehouse as we relaunch this iconic British brand,” said Willis. “As a creative consultant I’m passionate about British brands, so when one comes along that I see has the potential and an opportunity to do something inspiring, meaningful and relevant to today’s consumer then I get excited. Warehouse has these elements.”
Emma Cook, who previously worked with Ghost, Martine Sitbon and Liberty before launching her eponymous print-focused womenswear label in 2000, has become design director and will present a collection for Warehouse for autumn 16. She is the first of a number of key appointments that will be made under the brand’s new direction.
“I’m really looking forward to help establish [Warehouse’s] new DNA and to champion a new vision for the British high street,” she said.
Willis, who is married to designer Stella McCartney, was appointed creative director of Hunter in March 2013.
Warehouse chief executive Liz Evans said: “I’m delighted to be welcoming Alasdhair and Emma at such an important milestone for the brand. We are also very excited to be going hand in hand with such authorities in the design and creating fields carving the way for the new Warehouse.”