Amazon is offering a one-hour delivery service to parts of central London in a move UK managing director Christopher North said is “just the beginning”.
The super-fast service, which costs an extra £6.99 on orders of more than £20, is currently only accessible to shoppers in zone 1 of the London transport network and who subscribe to the etailer’s £79 a year Prime membership scheme.
However, Amazon said it will be rolled out to all of London and other UK cities by the end of the year.
It also said it would offer free same-day delivery for Prime customers within a two-hour delivery slot between 8am and midnight.
It is the first time the service has been offered to shoppers outside the US.
The deliveries will be made through the Amazon Logistics arm and be fulfilled from an Amazon centre in Tower Hamlets, east London.