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Amazon Fashion to launch London pop-up

Amazon Fashion is gearing up to open its first pop-up store on Baker Street in London later this month. 

The 3,000 sq ft pop-up, featuring an edit of Amazon Fashion’s men’s and women’s wear, will run from 23 to 27 October.

The products displayed will change every other day, but shoppers will be able to purchase items from the full range in store or through Amazon’s mobile app, to be sent to customers’ home, work or Amazon locker collection address.

Brands available will include Calvin Klein, Tommy Hilfiger, Vans, Levi’s, Paul & Joe, Gestuz, Love Moschino, Aldo, Antik Batik and Filippa K, as well as Amazon Fashion’s own-label brands, such as Find, Truth & Fable and Meraki.

Amazon Fashion stylists will be in the pop-up store throughout the week.

“We have curated a selection of top brands and key fashion items, which we think our customers will love, all of which can be purchased virtually through the Amazon app or physically in store,” said Susan Saideman, Amazon Fashion vice president for Europe.

“With the ongoing schedule of activities taking place throughout the week, we hope our pop-up shop will be an exciting and inspiring way to shop for fashion.”

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