US retailer American Eagle Outfitters has opened a pop-up shop in London’s Old Street underground station today (July 7).
The One Night Stand pop-up offers shoppers a ‘quick fit’ denim service and will showcase six women’s fits in 12 washes and 85 sizes and four men’s fits, available in 10 washes and 49 sizes.
It also marks the launch of an exclusive range of jeans that have 30% more stretch than normal denim called Denim X and Denim Flex.
American Eagle landed in the UK last November, opening three stores in Westfield London, Westfield Stratford and Bluewater shopping centre in Kent.
It has more than 1,000 stores in the US, Canada, Mexico, China and Hong Kong, and through its website ships to 81 countries worldwide. It also has 82 franchise stores.