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American Eagle withdraws from UK

US fashion retailer American Eagle Outfitters is pulling out of the UK, three years after launching in the country.

The young fashion retailer closed its Bluewater store in Kent last week, and has stopped trading at its other two stores in Westfield London and Westfield Stratford.

American Eagle will also halt its British ecommerce platform, and reroute its UK customers to its US website for purchases. 

A spokesman for American Eagle confirmed the closures, adding: ”Our valued UK customers will still be able to shop for American Eagle products online.”

Property agency Harper Dennis Hobbs, which has been advising American Eagle in the UK, declined to comment.

The brand debuted in the UK with the trio of store launches in November 2014.

In 2015 it emerged the retailer, which is based in Pittsburgh, had also planned to expand with around three to four store launches outside London and the south-east in 2016 and a similar amount this year.

Readers' comments (1)

  • Eric Musgrave

    Impressive though the AEO store in Shepherds Bush was, it was obvious from the start that it was another foreign retailer bringing nothing to the party here in the UK. It joins a long list that includes (off the top of my head) Esprit, Kookai, Morgan, Bosideng, Guess Jeans, Kit & Ace, and Banana Republic. Of those who haven't yet thrown in the towel, I can't believe J Crew, Club Monaco and Forever 21 are doing anything significant in the UK; the first two's almost-adjacent stores in Redchurch Street, Shoreditch look weirdly ghostly. I am all for free trade, but who advises these business to attempt to make money in our already over-shopped UK market?

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