Abercrombie & Fitch has assembled its new leadership team including a number of senior hires, as the US young fashion retailer continues its turnaround plan.
Kristina Szas will become head designer for A&F’s womenswear business next month, joining from PVH Corp where she was design director for denim at Karl Lagerfeld.
Stacie Beaver has been promoted to general manager of A&F womenswear having held various senior positions at the firm over the last 15 years including group vice president of merchandising.
In the menswear business, Aaron Levine joined from Club Monaco to become head designer of A&F for menswear in June, while Kurt Hoffman also left Club Monaco to become general manager of A&F men’s division in March.
Amy Krausuna Sveda became general manager of A&F kidswear in May, having spent four years at Carters Inc with responsibility for kidswear label OshKosh.
Monica Margerum became vice president of planning operations at A&F at the start of this month, having previously spent 11 years at Kohl’s department stores, most recently as senior vice president of planning and allocation for the junior, kids and toys division.
Former Next group product director Christos Angelides, who became brand president for A&F and A&F kids in June last year, confirmed the changes and said the turnaround continues to be a work in progress.
He said: “We have put a talented team in place who are relentlessly focused on delivering quality merchandise and an excellent customer experience. While our turnaround continues to be a work in progress, these changes will significantly contribute to moving the A&F brand forward.”
In April this year, A&F and its sister retailer Hollister announced they had axed their policy to hire shop staff based on their physical attractiveness and will allow employees to dress in a more individual style. A&F has one UK store on Savile Row in London and an outlet store in Ashford, Kent, while Hollister has 30 stores across the country and one outlet in Braintree, Essex.