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Appear Here makes US debut in New York

Appear Here, the online marketplace for short-term retail space, is to launch in the US starting with New York City.

The firm is working with real estate firms including Blackstone, Simon Property Group, Thor Equities and Brookfield to offer space in neighbourhoods spanning Chelsea, the West Village, SoHo and NoLIta, and Williamsburg.

Appear Here was launched in the UK by 20-year-old entrepreneur Ross Bailey in 2013. It now works with more than 80,000 brands in London and Paris.

The firm said the industry average for bookings is three to six months, while its online platform allows bookings to take place in under three to six days. Half of the bookings that took place in March were completed in 48 hours.

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