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Apricot to open US store

Womenswear retailer Apricot is opening its first standalone store in the US in March.

The 4,000 sq ft store will move into a unit formerly occupied by Ann Taylor in Boston’s largest shopping centre, Natick Mall.

The brand already has a presence in the US through its wholesale accounts. Apricot has 800 concessions worldwide and 14 UK standalone stores.

Owner and chief executive Philip Chaimo said: “Our product has been well received so far in North America, giving us the confidence to go for a standalone US store. The Natick Mall is comparable in location to our successful UK stores and we are optimistic the store will perform well.” 

 

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