Fashion and lifestyle brand Arket will launch its first store outside of London at the Bluewater shopping centre in Kent, in May.
Arket, H&M Group’s latest brand, will open the 11,000 sq ft store in the shopping centre’s Guildhall, offering Scandi-inspired fashion and homewear.
Russell Loveland, portfolio director at Landsec, which is one of the mall’s co-owners and the asset manager, said: “Arket’s selection of Bluewater for its first UK store outside London reaffirms the centre’s position as the destination of choice for international brands seeking somewhere special from which to launch their expansion. Arket has a refreshing take on long-lasting design and quality that will appeal to our guests, and the brand’s focus on their in-store experience reflects our own ethos. Arket is an outstanding addition to Bluewater.”
Sam Miller, head of expansion at H&M Group, added: “Landsec really understands the Arket brand and, in doing so, has delivered the perfect location for our move outside of London. There is a tangible sense of quality at Bluewater that complements Arket and we are going to be in great company on the Guildhall. We are very excited to be opening at Bluewater this spring.”
Arket opened its first store on Regent Street in August 2017.