Asos has partnered with mobile retail technology specialist Red Ant to develop and deliver mobile apps for iPhone, iPad and Android to the Chinese market.
Working on Red Ant’s mobile commerce platform, AppCommerce, the apps will launch in the summer as part of the etailer’s growth strategy for China.
Shaun McCabe, international director at Asos, said: “We chose to work with Red Ant for this major project because they share this philosophy with us. They have an excellent track record in partnering with international retail brands to develop best-in-class transactional apps, and they have the ability to integrate quickly and easily with our existing systems across all channels.”
Asos launched in China in November 2013.