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Bluebella appoints ex-Wacoal CEO

Lingerie firm Bluebella has appointed former Wacoal Europe CEO Tracy Lewis as a non-executive director.

Lewis joined Eveden Lingerie Group- now Wacoal- in 2003, where she trebled the size of the business, overseeing an international expansion plan and eventual buyout by Japanese lingerie giant Wacoal in 2012. Lewis remained as CEO until 2016. She is currently executive chairman of marketing tech firm, Inspired Thinking Group.

tracy lewis portrait

tracy lewis portrait

Chris Inman, a former Arcadia director and board member of the British Fashion Council, is also joining the Bluebella board as a non-executive director.

Emily Bendell, founder and chief executive of , said: “Tracy and Chris bring a wealth of retail experience and can really help us to power forward with our international growth.”

Lewis added: “I have admired the Bluebella brand for some time, with their creative, relevant product offer, strong ecommerce presence and totally unique approach to brand marketing.”

Bluebella was named Lingerie Brand of the Year at the Drapers Awards in December.

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