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Boohoo owners invest in visual showroom startup

Kamani Capital Fund, the investment firm of the family behind Boohoo Group, has invested in London-based fashion technology start-up RangeRoom.

RangeRoom is a platform that enables designers, retailers and suppliers to review, share and engage with new products and collections.

It has already attracted investment of £1m and industry backers including New Look founder Tom Singh. 

Its clients include Boohoo and a number of global manufacturers.

The company was founded by Brendan Baldrey in 2017, who worked for 15 years as a fashion designer and identified a need for fashion technology that would allow all stakeholders to collaborate more effectively.

The chief executive of the Kamani Capital Fund is Adam Kamani, who co-founded PrettyLittleThing.

Kamani said: “RangeRoom provides a solution to the digital disconnect between customer, retailer, and manufacturer, but also a visual collaboration platform for internal and satellite teams, a showroom for suppliers with direct-to-consumer ambitions, a tool for transparency that caters to socially conscious consumers, and more.”

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