British heritage brands will rub shoulders with Japanese denim labels and US streetwear brands at the inaugural edition of The Hub trade show in Hong Kong next week.
The invite-only show on August 28 to 30 at the Asiaworld Expo complex will exhibit more than 100 “carefully vetted” international names, with around a third from the UK.
As well as established brands such as Barbour and Henri Lloyd, emerging British labels such as Orlebar Brown, Realm & Empire and Three Floor are taking stands alongside local designers Johanna Ho and Moustache. Womenswear brand Madeleine Thompson, John Smedley, young fashion label Forever Unique and contemporary label Aq/Aq, which has been rebranded from Aqua, will also exhibit.
Other international names include Swedish accessories label Sandqvist, US T-shirt label The Hundreds and Dutch denim brand Blue Blood.
The event targets all major markets and buyers from Lane Crawford, Harvey Nichols, Club 21, ImagineX, Bluebell, YGM and Metersbonwe are expected to attend.
The show, which will be biannual, has been set up by entrepreneur and consultant Peter Caplowe, founder and former chief executive of denim brand Evisu, and Richard Hobbs, who has worked across several denim brands including Pepe Jeans London and Real Real Genuine.
Hobbs said: “At a time when people are hearing that China’s growth is slowing, this event is evidence that international brands are not reconsidering their Asian expansion plans but are eager to learn more about the industry and how their brands can be a part of it.”