A collective of London-based designers has opened The Greenwich Boutique in south-east London from which to showcase their labels.
The store opening has been spearheaded by designer Schola Titus, creator of womenswear and footwear label Coco Seamstress. The store will sell the brand’s ready-to-wear and bespoke product, which is aimed at 16- to 45-year-olds, with production runs limited to about 20 pieces of each design.
The store on Greenwich Church Street will also sell women’s and men’s collections from other designers including jewellery label Fingerprint, Chelline International Fashions, which makes bespoke South African costume dresses, and graphic art womenswear business Design 237.
The interior of Greenwich Boutique has a Victorian feel with chandeliers, antiques and stripped wooden floors.
Titus said: “We opened in Greenwich because we wanted a place where the rent wasn’t so high. We are all small businesses and we deal with boutiques, who don’t have the ability to commit to large amounts of stock, so it’s mostly sale or return.
“The shop allows us to sell our own stock as well as bespoke product, which we all make.
“We’re also hoping to expand the wholesale distribution of some of the labels we design.”
The designers all operate as separate companies but have come together to launch the store, with help from The London Youth Support Trust (LYST), a charity dedicated to helping young entrepreneurs.
The designers met via the LYST, which also provides subsidised studios and advice for smaller businesses.